Vaccination passport? No sweat(er)

The Hive – Ugly Sweater Passport

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Agency The Hive/Toronto
Director Kevin Burke

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Credits

powered by

Agency The Hive/Toronto
Director Kevin Burke
Executive Producer Roma Ahi
Chief Creative Officer Simon Creet
Associate Creative Director Mitch Duesling
Associate Creative Director Naeem Walji

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Ugly Christmas sweaters, once the attire of only ageing dads, have recently had a renaissance amongst fun-loving festive types.

Spotting that trend and putting it to fine use is Toronto agency The Hive, who have cleverly combined the craze with Ontario's requirement to have proof of vaccination when getting into a pub or restaurant for a celebratory eggnog.

The result is the Ugly Sweater Passport; a one-of-a-kind sweater that features the wearer’s vaccination status, displayed as a QR code incorporated into the sweater design.

“The vaccine code is so cold and government-y,” said Mitch Duesling, Associate Creative Director, The Hive. “We felt the Ugly Sweater Passport was a nice way to add some classic holiday fun and joy into the COVID holiday season.”

Anyone wishing to receive one of the custom-made limited-edition sweaters can visit UglySweaterPassport.com to find out how. The sweaters are also being given to all The Hive’s employees and to any of their clients who wish to receive one.

“We were excited at the prospect of bringing a bit of joy back to the holidays, said Jared Stein. President & CEO, The Hive. “When we thought back to what the holidays looked and felt like in 2020, we couldn’t help but see an opportunity to have a little fun and maybe even bring a smile to peoples’ faces.”