Uber Eats' promises aren't hot air

Uber Eats has launched a new campaign focused on how the brand wants your order to be delivered on time, every time. 

Created by Special US and directed by Anonymous Content's Tim Godsall, the spots focus on the reliability of Uber Eats, with a promise that if your food is late, they will give you three months of $0 delivery fees. And, while Uber Eats states its deliveries are almost always on time, occasionally, something unpredictable happens….

So, with the help of NFL superstars Odell Beckham Jr. and Aaron Donald [both below], as well as a giant, inflatable Minion [above], the campaign highlights some of the potential - if unlikely - scenarios that could be responsible for a rare delay. 

“Uber Eats predicts almost anything, like traffic or weather, to make sure your food gets there on time. So it was fun to imagine what unpredictable circumstances might actually delay an order,” said Matthew Woodhams-Roberts, Co-ECD at Special US.

“For OBJ and Aaron Donald, we wanted to lean into what the players were known for off the field. OBJ’s incredible fashion sense and Aaron’s gentle demeanour contrasted with his intimidating reputation on the field were the perfect starting points for the spots,” added Dave Horton, Co-ECD at Special US.