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Credits
powered by
- Agency DAVID/Miami
- Production Company MediaMonks/USA
- Director AnAkA
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Credits
powered by
- Agency DAVID/Miami
- Production Company MediaMonks/USA
- Director AnAkA
- Post Production MediaMonks/USA
- Animation MAKE/Minneapolis
- Music The Elements Music
- Executive Producer Jason Georgen
- Senior Producer Kelsy Zemanski
- Executive Producer Gabe Reiter
- Senior Producer Kerry Taylor
- Head of Post Production Andrew Bell
- Executive Producer Heather Saunders
- Senior Post Producer Melissa Espinosa
- Senior Post Producer Monica Tyson
- Creative Director Danny Robashkin
- Executive Producer Oren Robashkin
- Chief Creative Officer Rafael Donato
- Chief Operating Officer Sylvia Panico
- Creative Director Malena Porcaro
- Creative Director Matias Ruiz
- Global Chief Creative Officer Pancho Cassis
- Group Creative Director Artur Lipori
- Group Creative Director Caroline Rebello
Credits
powered by
- Agency DAVID/Miami
- Production Company MediaMonks/USA
- Director AnAkA
- Post Production MediaMonks/USA
- Animation MAKE/Minneapolis
- Music The Elements Music
- Executive Producer Jason Georgen
- Senior Producer Kelsy Zemanski
- Executive Producer Gabe Reiter
- Senior Producer Kerry Taylor
- Head of Post Production Andrew Bell
- Executive Producer Heather Saunders
- Senior Post Producer Melissa Espinosa
- Senior Post Producer Monica Tyson
- Creative Director Danny Robashkin
- Executive Producer Oren Robashkin
- Chief Creative Officer Rafael Donato
- Chief Operating Officer Sylvia Panico
- Creative Director Malena Porcaro
- Creative Director Matias Ruiz
- Global Chief Creative Officer Pancho Cassis
- Group Creative Director Artur Lipori
- Group Creative Director Caroline Rebello
DAVID has collaborated with renowned R&B singer Chlöe Bailey to create this upbeat, interactive initiative through MediaMonks. The spot invites consumers to join the viral challenge and #ChewTheVibes to celebrate the brand's new range of Sour Patch Kids gum.
This fun and fruity campaign features Bailey using gum-chewing sound effects to compose a catchy new song for Trident. She's invited her fans to film themselves mimicking her choreography, whilst chewing their own gum along to the beat, and share their videos with the hashtag #ChewTheVibes, creating the brand’s new TikTok Challenge.
“I’m always looking to add some fun to my music, and the TRIDENT VIBES burst of flavour, inspired by SOUR PATCH KIDS, is so refreshing,” said Chlöe. “Plus, the sound of gum-chewing creates a fun beat, so how could you not have a great time with it?”
