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Toyota – Start Your Impossible - Lily Rice

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Landing a backflip is tough enough - landing one in a wheelchair is nigh-on impossible.

However, as the title suggests, Start Your Impossible is about precisely that. Following 15-year-old Lily Rice, a sufferer of Hereditary Spastic Paraplegia (a rare genetic disease that causes weakness and stiffness in the leg muscles), the Toyota spot details the commitment needed to achieve her remarkable wheelchair backflip, making her the youngest person to ever complete one.

Shot with cinematic scope by Revolver Films' Rune Milton, the powerful words spoken by the young hero are accompanied by equally invigorating images, making this a spot that truely triggers a spark of inspiration.

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