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BCF – Camp Pain

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We all expect to rough-it a bit when going camping, but a don't think many of us would put up with the calamities balling the hapless chap (and his long-suffering family) in The Monkeys' new commercial for BCF.

Sinking his boat; aggravating a possum; burning down a tent; have a bad reaction to a freshly-picked berry - it would probably be easier to list the problems that don't happen to Camp Pain's protagonist than do.

“Every Aussie has their own outdoor mishap that becomes a family legend," comments BCF GM of Marketing, Ben McConnell. "They’re the kind of stories and advice we help our customers with every day. Bringing them to life in this way is our collective ode to the great outdoors.” 

“On the surface level, it’s a bit of fun," says Ant Keogh, Chief Creative Officer, The Monkeys Melbourne. "The physical humour can be enjoyed by anyone while, underneath, we haven’t forgotten the fundamentals of retail. With that song, no one forgets these ads are for BCF.”

Shot with comedic panache by Finch's The Bobbsey Twins, this hilarious spot is real, BCFing good time.

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