The words of a Walmart wizard
The retail giant broadcasts a message of hope via silver-tongued rapping employee Terrell ‘Trizz’ Myles.
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Credits
powered by
- Agency FCB/Chicago
- Production Company Lobo
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Credits
powered by
- Agency FCB/Chicago
- Production Company Lobo
- Sound Design Man Made Music
Credits
powered by
- Agency FCB/Chicago
- Production Company Lobo
- Sound Design Man Made Music
Anyone who bravely pioneers the little-known genre of supermarket verse with lines such as “this is one message that will, reach cashiers at the till”, or who points out the sun will emerge after a blizzard, while naming himself the Walmart wizard, deserves an award for poetic pluckiness.
Wanting to celebrate the resilience of its staff in the face of Covid-19, Walmart chose the poem Hearts of Magic, penned and performed by Myles – a talented, 21-year-old lyricist and poet by night and Department Manager at Store 3751 in San Tan Valley, Arizona, by day.
The poem, a message of positivity and gratitude to his fellow Walmart associates and their customers, was transformed by agency Golin, into an engaging, hybrid live-action animated video, shot after hours at the Walmart store where Myles works.
Walmart is publishing Terrell’s video across its social channels (Twitter, Facebook and Instagram), while also sharing additional background on Terrell and the inspiration behind his video in this blog post.
