Coke wants you to support the Little Giants
In a heartwarming and well-crafted spot, the fizzy-pop leviathan takes a look at some of of Latin America's small shops and shop-owners, reminding people that they're keeping us all fed and watered.
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Credits
powered by
- Agency The Cyranos//McCann/Barcelona
- Production Company Argentinacine
- Director Augusto Zapiola
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Credits
powered by
- Agency The Cyranos//McCann/Barcelona
- Production Company Argentinacine
- Director Augusto Zapiola
- Creative Head Leandro Raposo
- Director Daniel Rosenfeld
- Executive Producer Nano Tidone
- Executive Producer Laura Passalacqua
- Producer German Escande
- Editor Joaquin Pellarolo
- Colorist Anahi Piccinin
- Post Production Aldo Ferrari
Credits
powered by
- Agency The Cyranos//McCann/Barcelona
- Production Company Argentinacine
- Director Augusto Zapiola
- Creative Head Leandro Raposo
- Director Daniel Rosenfeld
- Executive Producer Nano Tidone
- Executive Producer Laura Passalacqua
- Producer German Escande
- Editor Joaquin Pellarolo
- Colorist Anahi Piccinin
- Post Production Aldo Ferrari
Shot with a caring eye and concerning people for whom the daily job recently became a lot more hazardous, argentinacine and The Cyranos lovely Little Giants for Coke is a real heartwarmer.
Dedicated to small merchants throughout Latin America, the campaign is accompanied by the movement #CompraCerca [#buyclose], a drive promoted by the company that invites the community to buy in neighborhood stores, thus supporting the small merchant and the local economy that has been affected by the pandemic.
Put together by Daniel Rosenfeld and Augusto Giménez Zapiola, this film's inspirational message and affectionate capturing of the 'new normal' makes for a genuinly compelling watch.
