The perils of endless TVNZ
To promote the new TVNZ+ streaming experience, Dentsu Creative's fun campaign imagines scenarios where people should be a little more aware of their surroundings.
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Credits
powered by
- Agency BC&F Dentsu/Auckland
- Production Company Sweetshop/Auckland
- Director Damien Shatford
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Credits
powered by
- Agency BC&F Dentsu/Auckland
- Production Company Sweetshop/Auckland
- Director Damien Shatford
- Music & Sound Liquid Studios
- Executive Creative Director Anne Boothroyd
- Group Creative Director Jack Delmonte
- Creative Director Andrea Sarcullo
- Executive Creative Director Marcus Tesoriero
- Executive Creative Director Hadleigh Sinclair
- Producer Nigel Sutton
- Executive Producer Ben Dailey
- Executive Producer Kate Roydhouse
- Producer Larisa Tiffin
- DP Nigel Bluck
- Production Designer Bruce Everard
- Editor Lucas Baynes
- Colorist Matic Prusnik
- VFX Supervisor Leoni Willis
Credits
powered by
- Agency BC&F Dentsu/Auckland
- Production Company Sweetshop/Auckland
- Director Damien Shatford
- Music & Sound Liquid Studios
- Executive Creative Director Anne Boothroyd
- Group Creative Director Jack Delmonte
- Creative Director Andrea Sarcullo
- Executive Creative Director Marcus Tesoriero
- Executive Creative Director Hadleigh Sinclair
- Producer Nigel Sutton
- Executive Producer Ben Dailey
- Executive Producer Kate Roydhouse
- Producer Larisa Tiffin
- DP Nigel Bluck
- Production Designer Bruce Everard
- Editor Lucas Baynes
- Colorist Matic Prusnik
- VFX Supervisor Leoni Willis
TV content is pretty bloody good at the moment. So good, in fact, that the protagonists in this trio of spots from Dentsu Creative are so beguiled that they may end up in sticky situations.
Created to launch reimagined streaming brand TVNZ+, the spots see a gorgeous lover left out in the rain, a hapless customer undercutting a transaction and, most entertainingly of all, a transfixed commuter hitching the wrong ride.
Cinematically directed by Sweetshop director Damien Shatford, the spots play on genre conventions wonderfully, both rewarding savvy viewers with a spot of trope-based flair and demonstrating the power of their offering perfectly.
TVNZ – Wooing Jeff
TVNZ – The Hit
"The work was built off a strategic proposition that encouraged Kiwis to "get their fix" of quality content on TVNZ+," says Stevie Weber, Executive Director, Strategy at Dentsu Creative. "We wanted to capitalise on the idea that bingeing fresh content puts you in good social standing and gives you something to talk about while also triggering this little dopamine hit, making us generally pretty happy.
"Our research also showed that the breadth and depth of the content meant that "hunting out what you'll watch next" was an equally exciting activity."
"This was a brilliant opportunity to delve into the world of content that the TVNZ+ platform delivers", says Anne Boothroyd, Executive Creative Director, Dentsu Creative. "Damien has conjured up a mix of action, drama and romance that will have people reaching for their devices to experience it for themselves."
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