The numbers don't add up for SEB

Left out of financial decisions at home, expected to own half of what a man would, and likely to advance more slowly in the workplace, this spot lays out the statistics of what life can look like for women.

The spot, called The Statistics, was directed by Olivia Kastebring through New Land for International Women's Day, and nakedly cites the alarming numbers that face the film's protagonist, Paula, as she moves through her life, before offering a way of making sure those numbers aren't set in stone.