CALM drills a message to Gen Z
Partnering with T&Pm and the British Arrows, the mental health charity taps into drill music to encourage mental health conversations among young adults.
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Credits
powered by
- Agency T&Pm/London
- Production Company Common People Films
- Director Kevin Hudson
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Credits
powered by
- Agency T&Pm/London
- Production Company Common People Films
- Director Kevin Hudson
- Post Production Electric Theatre Collective
- Sound Factory Studios/London
- Creative Osagie Samuel
- Creative Arnold Jorge
- Creative Gareth Ellis
- Chief Creative Officer Toby Allen
- Creative Director Mark Daw
- Head of Production (HP) Charles Crisp
- Producer Carla Sandhu
- Producer Erin Sullivan
- Executive Producer Ramy Dance
- Executive Producer Tony Roberts
- Executive Producer Melody Sylvester
- Editor Dave Robinson / (Assistant Editor)
- Producer Maya Kilic
- Executive Producer Vic Lovejoy
- Colorist Megan Lee
- Executive Producer Oliver Whitworth
- Producer Emily Thomas
- Sound Engineer Josh Campbell
Credits
powered by
- Agency T&Pm/London
- Production Company Common People Films
- Director Kevin Hudson
- Post Production Electric Theatre Collective
- Sound Factory Studios/London
- Creative Osagie Samuel
- Creative Arnold Jorge
- Creative Gareth Ellis
- Chief Creative Officer Toby Allen
- Creative Director Mark Daw
- Head of Production (HP) Charles Crisp
- Producer Carla Sandhu
- Producer Erin Sullivan
- Executive Producer Ramy Dance
- Executive Producer Tony Roberts
- Executive Producer Melody Sylvester
- Editor Dave Robinson / (Assistant Editor)
- Producer Maya Kilic
- Executive Producer Vic Lovejoy
- Colorist Megan Lee
- Executive Producer Oliver Whitworth
- Producer Emily Thomas
- Sound Engineer Josh Campbell
In collaboration with suicide prevention charity Campaign Against Living Miserably (CALM) and the British Arrows, creative agency T&Pm has launched this bold new campaign titled This Is Not A Drill.
The series of films, directed by Kevin Hudson through Common People Films, is aimed at helping a new generation of young people recognise when someone close to them may be struggling.
The project combines the raw energy of drill music with a light-hearted approach to tackle the serious issue of mental health in a way that resonates with younger audiences.
The campaign features an original drill track produced by Carns Hill, one of the leading figures in UK drill music, and performances by Kadeem Ramsay (Top Boy) and Jordan Stephens (Rizzle Kicks).
