The monotony of malevolence
This impactful PSA for the White Ribbon Canada movement addresses the rise of domestic violence during Covid.
Credits
powered by- Agency Bensimon Byrne/Toronto
- Production Company Untitled Films/Canada
- Director Hubert Davis
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Credits
powered by- Agency Bensimon Byrne/Toronto
- Production Company Untitled Films/Canada
- Director Hubert Davis
- Chief Creative Officer Joseph Bonnici
- Copywriter Johnny Pavacic
- Creative Director/Art Director Debbie Chan
- Creative Director/Copywriter David Mueller
- HP Michelle Pilling
- Executive Producer Tom Evelyn
- Editing Rooster Post Production
- Editor Michelle Czukar
- Assistant Editor Sarah Carlisle
- Producer Samantha McLaren
- Music/Sound Berkeley Music
- Audio Director Jared Kuemper
- Executive Producer Tyna Maerzke
- Post Production Online Fort York VFX
- Flame Artist Luke White / (Flame Assistant)
- Transfer Alter Ego Post/Canada
- Colorist Conor Fisher
- DP Kiel Alexander Milligan
- Line Producer Ian Fingland
Credits
powered by- Agency Bensimon Byrne/Toronto
- Production Company Untitled Films/Canada
- Director Hubert Davis
- Chief Creative Officer Joseph Bonnici
- Copywriter Johnny Pavacic
- Creative Director/Art Director Debbie Chan
- Creative Director/Copywriter David Mueller
- HP Michelle Pilling
- Executive Producer Tom Evelyn
- Editing Rooster Post Production
- Editor Michelle Czukar
- Assistant Editor Sarah Carlisle
- Producer Samantha McLaren
- Music/Sound Berkeley Music
- Audio Director Jared Kuemper
- Executive Producer Tyna Maerzke
- Post Production Online Fort York VFX
- Flame Artist Luke White / (Flame Assistant)
- Transfer Alter Ego Post/Canada
- Colorist Conor Fisher
- DP Kiel Alexander Milligan
- Line Producer Ian Fingland
In Canada, between March and October 2020, as households adjusted to stay-at-home orders, calls to services such as The Assaulted Women’s Helpline and the Battered Women’s Support Services increased by 400 per cent.
This deftly produced film created by Bensimon Byrne/Narrative/OneMethod, and directed by Oscar-nominated director Hubert Davis, through Untitled Films, follows the story of a couple experiencing the relentless frustrations of lockdown. Frustrations that lead to a repetitive pattern of domestic abuse.
Told from the separate perspectives of the partners, Day After Day uses the same set of words to tell two very different stories of isolation: one of the man, trapped in increasingly negative ways of thinking; and then of the woman, who is trapped inside her home with a partner who’s becoming increasingly volatile and threatening.
In 2019, the director worked with White Ribbon on Boys Don’t Cry, an award-winning PSA that offered a heart-wrenching look at the roots of toxic masculinity.
White Ribbon is the world's largest movement of men working to end violence against women and girls, promote gender equality and foster a new vision of masculinity.