The animals take over in new Coldplay promo

Director Aoife McArdle is behind this stylish new promo for Coldplay which takes George Orwell's Animal Farm as inspiration.

McArdle, who is represented by Somesuch, has used a series of anthropomorphised characters to tell a political and social story about disaffection, corruption and the abuse of power; foxes are harassed by cheetahs and antelope lie homeless on the street while political pigs argue on television.

The music video is a biting, six-minute satire on the state of the world but isn't all negativity because the proceeds from the song and video will be split between two charities; The Innocence Project, which helps to overturn wrongful convictions in the US, and ACFS, which is a charity for vulnerable children in South Africa.