Asus shows off creative crossed wires
This vivid, eye-snapping promo for creative computers shows off a hype-able and youthful lo-fi cityscape.
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Credits
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Credits
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- Production Company Bollywood
- Director Leone
- Ad Agency C41 Studio
- Production Service C41 Studio
- Production Coordinator Stephane Riveron
- DP Giuseppe Favale
- Executive Producer Dominique Esmenard
- Creative Producer Alessandro De Agostini
- Producer Alice Chauvain
- Production Manager Marco Agnesi
- Editor Igor Ragazzi
- Colorist Daniel Pallucca
- Creative Director Luca Caizzi
- Creative Director Leone Balduzzi
- Line Producer Dorothee Hernandez
- 1st Assistant Director Marcello Calvesi
- Editor Giulia Loche
- Talent Michael Cutini
- Talent Desola Oki
- Talent Guoda Jukneviciute
- Talent Giammarco Nocco
Credits
powered by
- Production Company Bollywood
- Director Leone
- Ad Agency C41 Studio
- Production Service C41 Studio
- Production Coordinator Stephane Riveron
- DP Giuseppe Favale
- Executive Producer Dominique Esmenard
- Creative Producer Alessandro De Agostini
- Producer Alice Chauvain
- Production Manager Marco Agnesi
- Editor Igor Ragazzi
- Colorist Daniel Pallucca
- Creative Director Luca Caizzi
- Creative Director Leone Balduzzi
- Line Producer Dorothee Hernandez
- 1st Assistant Director Marcello Calvesi
- Editor Giulia Loche
- Talent Michael Cutini
- Talent Desola Oki
- Talent Guoda Jukneviciute
- Talent Giammarco Nocco
Leaning into the versatility and creative applications of the product, #WowTheWorld is a vaporwave dissection of youth culture.
Crossing wires, frequencies, and expressions, a group of young creatives catwalk through a fashion-forward cityscape. The beat is low and pulsing, a strange record of digital dissonance. There are pop-ups and a library of visuals of dedicated to digital obsession. The editing is swift and exciting, and #WowTheWorld feels like a cross in between a Billie Eilish music video and an underground Brooklyn fashion show.
Coming out of C41 and directed by Bollywood's Leone, the advert is swift and jumpy, feeling like a hype machine out of an indie creator’s studio. Without playing too much with animation or trippy cuts, the ad remains modern and fresh, an active and interesting showcase of editing and workmanship.
