Tennis stars keep it crazy
Nike women continue to negate the naysayers in energetic spot directed by Stefan Hunt.
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Credits
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- Production Company Conscious Minds
- Director Stefan Hunt
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Credits
View on- Production Company Conscious Minds
- Director Stefan Hunt
- Executive Creative Director Cameron Dearmond
- Associate Creative Director Kris Cantrell
- Creative Director Santino Stoner
- Creative Strategist Mckenna Koon
- Brand Manager Doug Raschio
- Producer Jeff Keith
- Post Supervisor Darren Hummel
- Colorist Jenny Montgomery
- Talent Madison Keys
- Talent Elina Svitolina
- Talent Caroline Garcia
- DP Paul Theodoroff
- Editor Mandy Brown
- Talent Simona Halep
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Credits
powered by- Production Company Conscious Minds
- Director Stefan Hunt
- Executive Creative Director Cameron Dearmond
- Associate Creative Director Kris Cantrell
- Creative Director Santino Stoner
- Creative Strategist Mckenna Koon
- Brand Manager Doug Raschio
- Producer Jeff Keith
- Post Supervisor Darren Hummel
- Colorist Jenny Montgomery
- Talent Madison Keys
- Talent Elina Svitolina
- Talent Caroline Garcia
- DP Paul Theodoroff
- Editor Mandy Brown
- Talent Simona Halep
Animated flourishes and zeitgeisty vertical frames give a suitably punchy vibe to this spot continuing the brand's Dream Crazier series.
Created by Nike’s long-time content agency Conscious Minds, it features tennis players Simona Halep, Elina Svitolina, Madison Keys and Caroline Garcia, relating tales of how they’ve challenged conventions and battled negativity on the way to success.
Simona Halep, for example, was told she was too short to play tennis. The 5’ 6” Romanian firebrand went on to be ranked world No. 1 twice, win the 2018 French Open and beat Serena Williams for the Wimbledon title this summer.
