Work
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Swatch squares up
The watch brand releases a fun spot that depicts the whacky outcomes of round stuff getting cubed.
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Credits
powered by
- Agency Client Direct
- Production Company Sticker Studios
- Director Dan French
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Credits
powered by
- Agency Client Direct
- Production Company Sticker Studios
- Director Dan French
- Copywriter Dan French
- Executive Producer Luke Brookner
- Producer/Post Producer Edward Whelan
- Casting Lane Casting
- Editing tenthree
- Editor Beth Roberts
- 3D VFX RUR
- Sound Jungle Studios
- Sound Designer Luke Isom
- Color Electric Theatre Collective
- Colorist Megan Lee
- Executive Producer Ryan Morgan
- Producer Jordi Estape Montserrat
- DP Ben Cotgrove
- 2D VFX Artist Jakob Thorhallsson
- Producer Olivia Jessop
- Composer JJ Mitchell
Show full credits
Credits powered by
Credits
powered by
- Agency Client Direct
- Production Company Sticker Studios
- Director Dan French
- Copywriter Dan French
- Executive Producer Luke Brookner
- Producer/Post Producer Edward Whelan
- Casting Lane Casting
- Editing tenthree
- Editor Beth Roberts
- 3D VFX RUR
- Sound Jungle Studios
- Sound Designer Luke Isom
- Color Electric Theatre Collective
- Colorist Megan Lee
- Executive Producer Ryan Morgan
- Producer Jordi Estape Montserrat
- DP Ben Cotgrove
- 2D VFX Artist Jakob Thorhallsson
- Producer Olivia Jessop
- Composer JJ Mitchell
Created in house, produced by Sticker Studios and directed by Dan French, the What If campaign for Swatch conjures a curiously cuboid universe.
The reality-bending film sees circular items – from doughnuts, to wheels, to footballs, Earth itself and most importantly watch faces – transformed into squares.
French playfully blends live-action performances and touches of VFX whimsy together to make a bombastic experience.
Appropriately, as well as showing online, the ad is also being broadcast at New York's Times Square.
