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Carlton & United Breweries – Drylandia

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Mystical portals, wizardy types, elongated airborne horses with canapé dispensers in their haunches – it’s all going on over at the weird and wacky world of Clemenger BBDO’s spot for Carlton Dry. 

Leveraging the concept of an exotic provenance story – often a key ingredient in beer advertising – this charmingly bonkers campaign, Imported from Drylandia, introduces us to an eccentric, faraway world depicted by Andreas Nilsson through Revolver, with visual effects from BaconX.

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