Bet365 goes curling crazy
Curling-mania takes over the world when a seemingly average throw becomes a global sensation, in an exciting new campaign for the online gambling company.
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Credits
powered by
- Agency Drummond Central/Newcastle
- Production Company Academy
- Director Jack Driscoll
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Credits
powered by
- Agency Drummond Central/Newcastle
- Production Company Academy
- Director Jack Driscoll
- Editor Final Cut/London
- Post Selected Works
- Audio Post Production String and Tins
- Production Service Twenty Four Seven/Barcelona
- Executive Creative Director Stephen Drummond
- Account Director Alex Evans
- Executive Producer Simon Cooper
- Producer Tom Cartwright
- Production Manager Kishan Patel
- DP Ben Todd
- Editor Joe Guest
- Production Designer Alexandre Vivet
- VFX Supervisor David Hempstead
- VFX Supervisor Greg Spencer
- Sound Design and Mix Lawrence Kendrick
- Sound Design and Mix Will Cohen
- Audio Producer and ADR Supervisor Olivia Endersby
Credits
powered by
- Agency Drummond Central/Newcastle
- Production Company Academy
- Director Jack Driscoll
- Editor Final Cut/London
- Post Selected Works
- Audio Post Production String and Tins
- Production Service Twenty Four Seven/Barcelona
- Executive Creative Director Stephen Drummond
- Account Director Alex Evans
- Executive Producer Simon Cooper
- Producer Tom Cartwright
- Production Manager Kishan Patel
- DP Ben Todd
- Editor Joe Guest
- Production Designer Alexandre Vivet
- VFX Supervisor David Hempstead
- VFX Supervisor Greg Spencer
- Sound Design and Mix Lawrence Kendrick
- Sound Design and Mix Will Cohen
- Audio Producer and ADR Supervisor Olivia Endersby
When you think of the most exciting sporting events in recent history, probably football, perhaps tennis, or maybe even rugby might come to mind. Whatever it was, I’m sure the last sport you’d be thinking of would be curling.
Yet, this fun and fast-paced spot, created by Drummond Central and directed by Jack Driscoll through Academy for online gambling site Bet365, sees a mediocre curling throw trigger a global cultural phenomenon.
As the relatively minor moment in sporting history is televised across the globe, it triggers a chain reaction of celebration turning the whole world cuckoo for curling.
The concept behind the campaign was that for every glorious moment, there are plenty of ordinary ones that go uncelebrated, but no matter what you’re experiencing, bet365 always maximises the excitement.
