Suzuki celebrates its differences

Suzuki UK has launched a new campaign that celebrates the perception its cars are different from everything else on the market.

Created by Iris and directed by Olly Williams through Merman, the campaign is called Good Different and pitches Suzuki as the fun and friendly outlier, breaking category conventions by simplifying the over-complicated and giving customers what they need.   

Playing into the fact that Suzuki is a bit of an unknown, the 30-second spot brings to life some fun tongue in cheek folklore around the brand and what makes them 'good different', from a choir creating the sound of the car horn, to grandmas knitting car-cardigans. 

Director Olly Williams meticulously created 3D models of all the sets, which were then constructed for real to be shot in-camera. “The very nature of the idea meant that we could only execute this idea in a way that breaks category convention," said Ross Taylor, Creative Director at Iris. "And, let's face it, the world doesn’t need another car advert driving through a city or a winding mountain road. Needless to say, it was one of the most fun and creative projects to work on, the way it should be, every time."