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MedPark Hospital – Daughter

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This simple yet effective series of spots, created by Ogilvy for Thai hospital MedPark, spotlights how being healthy is something we often take for granted.  

Directed by Un Wuthisak Anarnkaporn through Factory01, the three films differ from typical hospital adverts by showing the human side of healthcare from three viewpoints, each film portraying patients and their loved ones as they return to their daily lives.  

The campaign subtly highlights how the mundane moments in life mean so much more when we’re reminded of the value of living normally after experiencing health issues.  

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