Superloop's latest spot tries to tank the plank
Gustav Sundström's cheeky spot takes us back to the 2010's to showcase how Aussies put up with sub-par internet speeds.
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Credits
powered by
- Agency Leo Burnett/Sydney
- Production Company Hooves
- Director Gustav Sundstrom
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Credits
powered by
- Agency Leo Burnett/Sydney
- Production Company Hooves
- Director Gustav Sundstrom
- Editing The Editors
- Post Production Prodigious Sydney
- Sound Design & Composition Mosaic Music & Sound
- Chief Creative Officer Andy Ferguson
- Associate Creative Director Rowan Foxcroft
- Associate Creative Director James Beswick
- National Head of Production Michael Demosthenous
- Executive Producer John Pace / (Director)
- Producer Helen Morahan
- Art Director Simon Morgan
- DP Alex Serafini
- Editor Bernard Garry
- Colorist Matt Fezz
Credits
powered by
- Agency Leo Burnett/Sydney
- Production Company Hooves
- Director Gustav Sundstrom
- Editing The Editors
- Post Production Prodigious Sydney
- Sound Design & Composition Mosaic Music & Sound
- Chief Creative Officer Andy Ferguson
- Associate Creative Director Rowan Foxcroft
- Associate Creative Director James Beswick
- National Head of Production Michael Demosthenous
- Executive Producer John Pace / (Director)
- Producer Helen Morahan
- Art Director Simon Morgan
- DP Alex Serafini
- Editor Bernard Garry
- Colorist Matt Fezz
Remember planking? The 2010's craze that involved strong-bodied japesters keeping impossibly straight in precarious positions? Well, Leo Burnett Sydney does, and they've used it to cheekily demonstrate the archaic speeds of some Aussie internet users.
Promoting ISP provider Superloop's upgrade in downloads, this chucklesome new film takes the aforementioned meme to signify its key fact: many Australian households are using internet plans with speeds an average American family was using 12 years ago.
Directed by Hooves' Gustav Sundström, replete with his sprinkling of the surreal, the spot not only catches the attention with its deadpan performances but also smartly delivers its message in a tight, funny 30-seconds.
