Strictly come parcels

Created by AMV BBDO, and directed by tenthirty, through Anonymous Content, this joyous spot for the UK's greenest delivery service encourages consumers to send their parcels in a carbon-conscious fashion. 

Using the £250,000 media value that Royal Mail won from Sky Media’s initiative, the Sky Zero Footprint Fund in 2022, its TV campaign, titled Footprints, launches today on a mix of channels and programming across Sky Media’s portfolio.

Sam Williams, Head of Strategy at AMV BBDO, commented: “Over 4.2 billion parcels are sent in the UK every year, but we rarely ever stop to think about the impact on the environment of the things we send. The campaign seeks to wake us up to this reality by dramatising one of the key differentiators for Royal Mail, the fact that the two thirds of their parcels are delivered on foot, this enables them to have a dramatically ‘lighter’ carbon footprint than the competition. It brings this truth to life through the medium of dance; a mesmerising urban ballet.”

The Sky Zero Footprint Fund is an advertising fund designed to help brands grow their sustainability initiatives and drive positive behavioural change.

During production, all partners worked together to adopt more sustainable production decisions and practices. This included minimising travel (within M25), minimising large-scale art production and post-production, and signing up to Ad Green to calculate and monitor the carbon impact of the production.