NCMEC rewinds time

In collaboration with agency VCCP, the The National Center for Missing & Exploited Children has released this empowering campaign announcing its new tool, which combats child sexual exploitation by allowing under eighteens to remove their own nudes from the internet. 

Through cleverly-crafted, rewound footage, the spot focuses on the importance of moving forwards, encouraging young people to take action and change the narrative that ‘you can’t take back what is already out there’. 

“We created this system because many children are facing these desperate situations.” said Michelle DeLaune, president and CEO, NCMEC. “Our hope is that children become aware of this service, and they feel a sense of relief that tools exist to help take the images down. NCMEC is here to help.”