State Street Global Advisors takes the middle road
The banking brand releases an amusing spot that promotes investing in mid caps by exploring how ‘the middle can make all the difference’.
)
Credits
powered by
- Agency McCann/New York
- Production Company SMUGGLER
- Director Bjorn Ruhmann
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency McCann/New York
- Production Company SMUGGLER
- Director Bjorn Ruhmann
- Executive Producer Donna McCracken
- Group Creative Director Gene Campanelli
- Group Creative Director Peter Powell
- Executive Producer Patrick Milling-Smith
- Executive Producer Allison Kunzman
- Executive Producer Brian Carmody
- Producer Nick Sutherland-Dodd
- Editing Work Editorial/USA
- Editor Richard Orrick
- Executive Producer Alejandra Alarcon
- Producer Chris Delarenal
- Service Company Migrate Films
- Executive Producer Libbi Ball
- VFX Preymaker
- Chief Creative Angus Kneale
- Executive Producer Melanie Wickham
- Creative Edward Lopez Jr
- Creative Rune Holst Mansson
- Creative Jamie Scott
- Audio Post Sonic Union
- Head of Production Patrick Sullivan / (Head of Production)
- Mix Engineer Paul Weiss
- Assistant Editor Fatos Marishta
- DP Justin Brown
- Creative Jongmoon Woo
- Creative Wynand De Wet
- Creative Tim Bird
- Creative Simon Holden
- Creative Director Stephanie Cajucom
Credits
powered by
- Agency McCann/New York
- Production Company SMUGGLER
- Director Bjorn Ruhmann
- Executive Producer Donna McCracken
- Group Creative Director Gene Campanelli
- Group Creative Director Peter Powell
- Executive Producer Patrick Milling-Smith
- Executive Producer Allison Kunzman
- Executive Producer Brian Carmody
- Producer Nick Sutherland-Dodd
- Editing Work Editorial/USA
- Editor Richard Orrick
- Executive Producer Alejandra Alarcon
- Producer Chris Delarenal
- Service Company Migrate Films
- Executive Producer Libbi Ball
- VFX Preymaker
- Chief Creative Angus Kneale
- Executive Producer Melanie Wickham
- Creative Edward Lopez Jr
- Creative Rune Holst Mansson
- Creative Jamie Scott
- Audio Post Sonic Union
- Head of Production Patrick Sullivan / (Head of Production)
- Mix Engineer Paul Weiss
- Assistant Editor Fatos Marishta
- DP Justin Brown
- Creative Jongmoon Woo
- Creative Wynand De Wet
- Creative Tim Bird
- Creative Simon Holden
- Creative Director Stephanie Cajucom
Titled Rainy Day, this engaging ad, created by McCann NY and directed by Björn Rühmann through Smuggler, imagines a world of missing middles.
An umbrella with a large hole; a bifurcated dog; a bus of two halves; a gappy grin glimpsed on a poster – all such amusing items with no centre cleverly add interest – note the fiscal punning – to a product that’s not overly exciting in itself.
In the stock market, mid caps, as their name implies, comprise companies with market value in the middle of the spectrum. Investors often assume that if they own both large and small caps, they have broad exposure to the market – meaning they have covered the entire scale of the market. But without mid caps in their portfolio, they don’t.
Capiche? Whatever, the middle-less mutt is still funny.
