Isle of Dogs animator creates a cute canine

This gorgeous ad, Give Your Dog Longer, out of 72andSunny/Australia, produced by Rowdy, features beautiful stop-motion work from Fouracre, who was animation supervisor on Wes Anderson’s 2018 hit, Isle of Dogs.

ilume is an Australian dog food/tech startup that allows dog owners to track their dog’s activity data and feed them the right amount of healthy food made by hand in their kitchens. 

Instead of kibble and carbs, which make for paunchy pooches, the food delivers the right amount of proteins and veg to enable dogs to lead long and active lives. Due to being fed the wrong kind of food, nearly half of all Australian dogs are overweight or obese and millions of them die way before their time. 

Luke Martin, ECD of 72andSunny Sydney, said: “Our idea was to reframe the dog command ‘stay’ from being ‘stay there’ to ‘stay longer.’ From there, we knew we had something powerfully simple. We just needed the right person to shoot it. And when we managed to land Tobias, the animation supervisor of four Oscar nominated movies [Corpse Bride, Fantastic Mr Fox, Frankenweenie and Isle of Dogs], we knew we were in safe hands.”