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FIGS x Team USA – It Takes Heart to Build Bodies That Break Records

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In partnership with Mother, healthcare apparel company Figs launches this uplifting and punchy campaign documenting skiing champion Lindsey Vonn’s return to the 2026 Milano Cortina Winter Olympics.  

Directed by Giordano Maestrelli through Stink, the anthemic film celebrates the dedicated medical professionals who have been by Vonn's side throughout her career and were instrumental in her remarkable comeback following knee replacement surgery. 

Maestrelli stears away from emotive and inspirational clichés, instead capturing the athlete’s resilience, tenacity and sense of humour through a dynamic edit and an honest, playful narration by Vonn herself.  

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