Sainsbury's drops another big festive spot
Roald Dahl's ever-charming BFG returns for his third year as the brand's Christmas partner in this sweet story from New Commercial Arts and Rogue Films.
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Credits
View on- Agency New Commercial Arts/London
- Production Company Rogue Films
- Director Sam Brown
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Credits
View on- Agency New Commercial Arts/London
- Production Company Rogue Films
- Director Sam Brown
- Editing tenthree
- Post Production Electric Theatre Collective
- Design King Henry Studios
- VFX Electric Theatre Collective
- Color Electric Theatre Collective
- Sound King Lear Music & Sound
- Music Manderley Music
- Chief Creative Officer Ian Heartfield
- Creative Director Dan Bailey
- Creative Director Brad Woolf
- Producer/Head of Production (HP) Georgia Dickinson
- Producer Olive Andrews
- Executive Producer Kate Taylor
- Producer Polly Ruskin
- Production Manager Francesca Resteghini
- Production Designer Drogo Michie
- DP Franz Lustig
- Editor Eve Ashwell
- Producer Ed Hoadley
- Creative Director Michael Chapman / (DP)
- Executive Producer Holly Treacy
- Head of Design Danny Tomkins
- Senior Designer Jasmin Price
- Animator Bradley Parker
- Producer Cassia Henry
- VFX Supervisor Alex Snookes
- CG Lead Will Medcalf
- Animation Director Fabrice Fiteni
- Colorist Luke Morrison
- Sound Designer Jack Sedgwick
- Producer Natalie Curran
- Producer Matthew Steven
- Composer Chris White
- Executive Producer Sean Craigie-Atherton
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency New Commercial Arts/London
- Production Company Rogue Films
- Director Sam Brown
- Editing tenthree
- Post Production Electric Theatre Collective
- Design King Henry Studios
- VFX Electric Theatre Collective
- Color Electric Theatre Collective
- Sound King Lear Music & Sound
- Music Manderley Music
- Chief Creative Officer Ian Heartfield
- Creative Director Dan Bailey
- Creative Director Brad Woolf
- Producer/Head of Production (HP) Georgia Dickinson
- Producer Olive Andrews
- Executive Producer Kate Taylor
- Producer Polly Ruskin
- Production Manager Francesca Resteghini
- Production Designer Drogo Michie
- DP Franz Lustig
- Editor Eve Ashwell
- Producer Ed Hoadley
- Creative Director Michael Chapman / (DP)
- Executive Producer Holly Treacy
- Head of Design Danny Tomkins
- Senior Designer Jasmin Price
- Animator Bradley Parker
- Producer Cassia Henry
- VFX Supervisor Alex Snookes
- CG Lead Will Medcalf
- Animation Director Fabrice Fiteni
- Colorist Luke Morrison
- Sound Designer Jack Sedgwick
- Producer Natalie Curran
- Producer Matthew Steven
- Composer Chris White
- Executive Producer Sean Craigie-Atherton
If there's one thing to be gleaned from Roald Dahl's 1982 book The BFG (aside from always locking your windows), it's this: don't get lost in Giant Country!
However, for the kindly Sainsbury's workers in this year's festive spot for the brand, that message was lost in transit.
Returning to the classic tale for the third year in a row, Sainsbury's Big Delivery sees our hefty hero potentially spending the festive period alone, until two plucky delivery drivers offer a solution.
Created by New Commercial Arts and directed by Rogue Films' Sam Brown, the standout element of the campaign is yet again the glorious animation from Electric Theatre Collective, this time offering a better view of the BFG's homeland and bringing back last year's fearsome Greedy Giant in all his frightful glory.
