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Starbucks – Drink In, Breathe Out

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Created by London agency TBWA through BLINKINK, this gorgeous campaign for coffee house chain Starbucks, titled Drink In, Breathe Out, follows a busy dad who finds solace his favourite seasonal drink amidst the usual Christmas stress.  

Blending 2D animation and intricately hand-crafted stop motion led by directors Andy & Adeena, the creative sees the protagonist stumbling through a sequence of festive scenes from the supermarket to an office party, before finally taking a moment to catch his breath at Starbucks. 

The initiative, marking TBWA’s first major brand activity for the coffee chain, is a reminder to slow down the holiday pace, allowing people to savour the moment and reconnect with what truly matters—being together. 

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