Sports Direct’s back-to-school drip
Louis Norton Selzer appeals to Gen-Z in a frenetic spot positioning the sports clothing retailer as the best place to grab those new school garbs.
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Credits
powered by
- Agency MOX/London
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- Director Louis Norton Selzer
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Credits
powered by
- Agency MOX/London
- Director Louis Norton Selzer
- Colorist Jonny Tully
- Post Production Cheat
Credits
powered by
- Agency MOX/London
- Director Louis Norton Selzer
- Colorist Jonny Tully
- Post Production Cheat
Helmed by Rattling Stuff’s Louis Norton Selzer for MOX, this dynamic campaign showcases sports apparel retailer Sports Direct as the perfect place to pick up your back-to-school swag.
The energetic, 30-second spot speeds through the school yard as a group of students recall the mad stories of their first day back, spliced together with excerpts from the day's social media highlights.
Packed with playful moments and fun references to Gen-Z culture, the breakneck spot subtly showcases an array of branded clothing, trainers and accessories available at Sports Direct.
