Southern Cross serenades the boss
This heartwarming ad for the health insurance brand repurposes Neil Diamond’s classic hit Sweet Caroline with a sweet story of employees appreciating their leader.
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Credits
powered by
- Agency TBWA/Auckland
- Production Company Good Oil
- Director Joel Kefali
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Credits
powered by
- Agency TBWA/Auckland
- Production Company Good Oil
- Director Joel Kefali
- Chief Creative Officer Shane Bradnik
- Creative Director Ashwin Gopal
- Creative Director Gavin Siakimotu
- Senior Producer Jacqui Walker
Credits
powered by
- Agency TBWA/Auckland
- Production Company Good Oil
- Director Joel Kefali
- Chief Creative Officer Shane Bradnik
- Creative Director Ashwin Gopal
- Creative Director Gavin Siakimotu
- Senior Producer Jacqui Walker
If your cockles are getting cooler as winter approaches, this lovely spot will warm them right up again.
Created by TBWA/Auckland and directed by Joel Kefali through Good Oil Films, it profiles Caroline, the leader of a construction crew and an all round good egg.
Deftly, her connection with each of her colleagues is depicted as she motivates them, plays cards or enjoys a tea break with them. When one day she’s not there, due to having treatment in a Southern Cross hospital, her absence is felt throughout her team.
But her joyous return to the site is celebrated with the crew delivering a special rendition of Diamond’s rousing anthem demonstrating that: ‘when you’re with the right people, it shows.’
