Asian Paints dances to the colours of Diwali
Ogilvy’s infectiously fun campaign for the Indian paint company blends practical sets and uplifting choreography to capture the buzz of Diwali preparations.
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Credits
View on- Agency Ogilvy/Mumbai
- Production Company Good Morning Films
- Director Sainath Choudhury
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Credits
View on- Agency Ogilvy/Mumbai
- Production Company Good Morning Films
- Director Sainath Choudhury
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Mumbai
- Production Company Good Morning Films
- Director Sainath Choudhury
Created by Ogilvy and directed by Sainath Choudhury through Good Morning Films, this joyful spot for Indian paint brand Asian Paints captures the energy of Diwali through vibrant dance, music and practical effects.
The action-packed film opens with a mother and son unpacking decorations for the festivities. As they begin to sing, an oversized paint can bursts open, releasing dancers dressed as paint colours who sweep expressively across the set.
Impressive practical effects and in-camera techniques transform the dull beige backdrops into vivid interiors filled with patterns and traditional Indian fabrics, culminating in a spectacular musical finale with fireworks.
