Tissues at the ready for Kroger’s Christmas tearjerker
American retail chain Kroger launches a tender and wholesome campaign guaranteed to warm even the coldest of hearts this holiday season.
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Credits
powered by
- Agency DDB/New York
- Production Company Hornet
- Director Yves Geleyn
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Credits
powered by
- Agency DDB/New York
- Production Company Hornet
- Director Yves Geleyn
- Animation/Editing Hornet
- Director Michael Thurmeier
- Managing Partner Hana Shimizu
- Head of Production Karen Lawler
- Executive Producer Alex Unick
- Art Director Mike Knapp
- Senior Editor Anita Chao
- Assistant Editor Cole Bannick
- CG Supervisor John Kalaigian
- CG Lead Natalia Perez Melendez
- Creative Director Cassandra Anderson
- Creative Director Vinicius Fernandes
- Creative Director Mussashi Shintaku
- Executive Creative Director Paulo Junger
- Head of Creative Development Kristin Labriola
- Senior Producer Bree Hopenwasser
Credits
powered by
- Agency DDB/New York
- Production Company Hornet
- Director Yves Geleyn
- Animation/Editing Hornet
- Director Michael Thurmeier
- Managing Partner Hana Shimizu
- Head of Production Karen Lawler
- Executive Producer Alex Unick
- Art Director Mike Knapp
- Senior Editor Anita Chao
- Assistant Editor Cole Bannick
- CG Supervisor John Kalaigian
- CG Lead Natalia Perez Melendez
- Creative Director Cassandra Anderson
- Creative Director Vinicius Fernandes
- Creative Director Mussashi Shintaku
- Executive Creative Director Paulo Junger
- Head of Creative Development Kristin Labriola
- Senior Producer Bree Hopenwasser
Created by DDB and directed by Yves Geleyn and Michael Thurmeier through Hornet, Today’s Holiday Moments are Tomorrow’s Memories tells the story of Jack, a loveable grandpa who stumbles upon his late wife’s cookbook.
He experiments with making a few dishes, reliving holiday memories of his wife with every taste. The film ends in the present day, when Jack continues his favourite culinary traditions with his granddaughter.
Technically, the film required Hornet to restructure and add new detail to the original Kroji characters to achieve the cinematic expressiveness Kroger was going for. Everything from the rigs, to the the hair details in skin texture were upgraded to push the overall quality of the characters.
The spot is soundtracked by the moving vocals of singer-songwriter Colbie Caillat in her special rendition of the Goo Goo Dolls’ Iris.
