TK Maxx high fives its way to Christmas
A canny shopper palm-slaps her way through a festive town in this seasonally silly spot from W+K London and Riff Raff's Max Siedentopf.
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Riff Raff
- Director Max Siedentopf
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Riff Raff
- Director Max Siedentopf
- Editing Trim
- VFX nineteentwenty
- Sound 750mph
- Music Theodore
- Creative Director Paddy Treacy
- Creative Director Hannah Smit
- Creative Georgina Brisby
- Creative Marcelo Duarte
- Executive Creative Director Susan Hoffman
- Group Account Director Hannah Gourevitch
- TV Producer Rebecca Hunter
- Producer Matt Posner
- DP Mathieu Plainfosse
- Production Designer Koja
- Editor Fouad Gaber
- Edit Producer Noreen Khan
- VFX Head of Production Ludo Fealy
- VFX Producer David Keegan
- Colorist Kai Van Beers
- Sound Designer Sam Ashwell
- Sound Designer Jake Ashwell
- Sound Producer Olivia Ray
Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Riff Raff
- Director Max Siedentopf
- Editing Trim
- VFX nineteentwenty
- Sound 750mph
- Music Theodore
- Creative Director Paddy Treacy
- Creative Director Hannah Smit
- Creative Georgina Brisby
- Creative Marcelo Duarte
- Executive Creative Director Susan Hoffman
- Group Account Director Hannah Gourevitch
- TV Producer Rebecca Hunter
- Producer Matt Posner
- DP Mathieu Plainfosse
- Production Designer Koja
- Editor Fouad Gaber
- Edit Producer Noreen Khan
- VFX Head of Production Ludo Fealy
- VFX Producer David Keegan
- Colorist Kai Van Beers
- Sound Designer Sam Ashwell
- Sound Designer Jake Ashwell
- Sound Producer Olivia Ray
What's the ultimate reward for giving someone a cracking present? A smile? Some tears? A smug sense of self-satisfaction?
No, the answer clearly is a rip-roaring series of high-fives!
Such is the recompense for the spry protagonist of Wieden+Kennedy London's festive spot for TK Maxx, Nail Christmas For Less, in which people, presents, pets and even a postbox offer up their palms for a'slappin.
Shot in Poland by Riff Raff's Max Siedentopf, the rip-roaring film embraces the intentional cheesiness of its concept, with the eye-catching lead performer making full use of her nimbleness to pull off some flexible fives, all the whilst soundtracked by Cerrone’s 1977 hit Supernature.
