Something fishy for Mercedes
How do you advertise an important and innovative feature of a car that is also invisible? This new Mercedes spots has the answer.
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Credits
powered by
- Agency Antoni/Berlin
- Production Company BWGTBLD
- Director Pantera
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Credits
powered by
- Agency Antoni/Berlin
- Production Company BWGTBLD
- Director Pantera
- Executive Creative Director Marcell Francke
- Executive Creative Director Veit Moeller
- Creative Director Lucas Schneider
- Creative Director Malte Bulskamper
- Copywriter Teresa Guggenberger
- Producer Henning Rieseweber
- Art Director Matthias Bauer
Credits
powered by
- Agency Antoni/Berlin
- Production Company BWGTBLD
- Director Pantera
- Executive Creative Director Marcell Francke
- Executive Creative Director Veit Moeller
- Creative Director Lucas Schneider
- Creative Director Malte Bulskamper
- Copywriter Teresa Guggenberger
- Producer Henning Rieseweber
- Art Director Matthias Bauer
Rear airbags are not the sexiest part of a car but they are of fundamental importance, despite (hopefully) never being needed.
To promote the Mercedes S-Class's rear seat safety feature antoni garage Berlin turned to aquatic life for inspiration, using the analogy of a blowfish, which self-inflates when it senses danger.
The 90-second spot, helmed by Argentinean directing trio Pantera through BWGTBLD Berlin, tells the story of a young boy who stumbles upon a huge aquarium and becomes interested in a small orange fish... a little too interested, as he attempt to scoop it out. Luckily the fish's blowfish friends are on hand to protect their mate.
