Smyths toys with our imagination again
In a child-enticing city full of the season's biggest sellers, Smyths mascot Oscar once again belts out his wish to go plastic.
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Credits
View on- Agency McCann/Manchester
- Production Company Outsider
- Director Chris Balmond
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Credits
View on- Agency McCann/Manchester
- Production Company Outsider
- Director Chris Balmond
- Production Service Partnership Pictures
- Post Production Freefolk
- Producer Paul McPadden
- Colourist Paul Harrison
- Executive Post Producer Fi Kilroe
- Post Producer Laura Ricketts
- Post Creative Director Jason Watts
- Head of 3D Harin Hirani
- Executive Creative Director Imogen Tazzyman (Jones)
- Copywriter Becci Nadin
- Art Director Adam Richardson
- Producer Amy Mayers
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/Manchester
- Production Company Outsider
- Director Chris Balmond
- Production Service Partnership Pictures
- Post Production Freefolk
- Producer Paul McPadden
- Colourist Paul Harrison
- Executive Post Producer Fi Kilroe
- Post Producer Laura Ricketts
- Post Creative Director Jason Watts
- Head of 3D Harin Hirani
- Executive Creative Director Imogen Tazzyman (Jones)
- Copywriter Becci Nadin
- Art Director Adam Richardson
- Producer Amy Mayers
With a lot of brands changing tact this year to reflect a world in flux, it's nice to see some seasonal favourites back on our screen.
Still wishing he were a plaything, Smyths Toys Superstore festive mascot Oscar belts out If I Were A Toy once more, this time turning the city around him into a veritable kiddy treasure trove.
Packed with iconic toys, McCann Manchester's entertaining film is brought to life through Outsider director Chris Balmond's eye and some excellent animation and transformation effects throughout.
