Running out of car battery can be a real horror show
In the latest madcap spot from Thai absurdity-auteur Suthon Petchsuwan, a zombie-beset driver looks for help to start his car from Frankenstein's Monster. Seriously.
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Credits
powered by
- Agency CJ Worx/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
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Credits
powered by
- Agency CJ Worx/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
- Chief Creative Officer Saharath Sawadatikom
- Art Director Weerayutt Angkharach
- Assistant Director Chairat Piriyawattanakul
- Executive Producer Pattarajitr Trakarnkate
Credits
powered by
- Agency CJ Worx/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
- Chief Creative Officer Saharath Sawadatikom
- Art Director Weerayutt Angkharach
- Assistant Director Chairat Piriyawattanakul
- Executive Producer Pattarajitr Trakarnkate
When it comes to the spots of Suthon Petchsuwan, we find that describing the action is like describing a dream; you can say what you've just seen, but when said out loud it doesn't really make any sense.
Anyway, suffice to say that this bonkers ad for car battery brand Boliden, inexplicably titled Whatever Happened...Search Boliden, features aggressive zombies, a scientist for whom perspective is inconsequential, Frankenstein's Monster and some gratuitous nipple clamps.
As is always the case with his work, Petchsuwan manages to steer the project just on the right side of absurdity, making for some belly laughs alongside the head-scratches.
