ŠKODA – a model of creativity

Real cars? So last year… One wonders if we’ll ever again see a regular-sized auto curling through a scenic, oddly deserted highway (carrying the usual blissed-out family).

Model cars are definitely the way forward, and this playful campaign from Optimist, produced by HALAL, is a fine example of creatives navigating their way through lockdown filming restrictions. 

Celebrating the brand message of inventiveness in the face of challenges, Shot at Home; Discover new Possibilities, saw directors From Form (Jurjen Versteeg and Ashley Govers), Johan Kramer and Steffen Haars equipped with miniatures of the ŠKODA SUV models (Kodiaq, Karoq, Kamiq), following three different artistic journeys, yet each embracing the fun, home-made look. 

“We chose recognisable home situations but with a slightly surreal and graphic approach,” said directing duo From Form, “a bathroom becomes a mirror maze; a kitchen turns into a sculpture of glasses. We don’t live in a huge mansion, to say the least, so shooting in a compact city apartment was quite a challenge. Space is your biggest enemy, so you have to plan everything pretty neatly and work from room to room. But still, before you know it your whole house ends up with tripods, lights and cable, making it a “set jungle” where you also want to enjoy breakfast and dinner.” 

Collectors of model car ads will notice one of the first to utilise the approach was Honda back in early April.