KFC makes a promise

This new campaign from Hello Buenos Aires examines how the world looks and feels since the on-set of the coronavirus pandemic.

Directed by Rebolucion's Luciano Podcaminsky, the 60-second spot features a voice over which starts off by asking us to promise that, "when this is over we won't be the same as before", and goes on to say that people recognise that a doctor is worth more than a football player, and that an important video meeting can be interrupted by a child without causing embarrassment. 

It also extols the virtue of sharing, and what better to share, when we're able to, than a KFC bucket?