Sitting on a gold mine of memories
Starring Hollywood pals, Paul Rudd and Seth Rogen, the two look back on a lifetime of memories together, all featuring their beloved Lay's.
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Credits
powered by
- Agency Highdive Advertising/Chicago
- Production Company Caviar/Los Angeles
- Director Evan Goldberg
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Credits
powered by
- Agency Highdive Advertising/Chicago
- Production Company Caviar/Los Angeles
- Director Evan Goldberg
- Executive Producer Michael Sagol
- Head of Production Cat Craven-Griffiths
- Editing Cutters/USA
- Editor Tim LoDolce
- Assistant Editor Jake Swartz
- Executive Producer Heather Richardson
- Head of Production Patrick Casey / (Head of Production)
- VFX/Finishing Parliament Studios
- Colorist Gregory Reese
- Executive Color Producer Thatcher Peterson
- Music Butter Music & Sound
- Executive Creative Director Timothy Kvasnosky
- Creative Director/Composer Andrew Sherman
- Director of Content Ryan Alons
- Executive Music Producer Renee Masse
- Music Producer Warren Wolfe
- Sound Design & Audio Post Another Country
- Sound Designer/Audio Mixer Peter Erazmus
- Managing Director Tim Konn
- Audio Producer Louise Rider
- DP Matthew Libatique
- Production Designer Mark Snelgrove
- Associate Creative Director/Copywriter Casey Stern
- Chief Creative Officer Chad Broude
- Chief Creative Officer Mark Gross
- Creative Jeb Quaid
- Creative Brian Culp
- Creative Katie Bero
- Creative Director/Art Director Jorge Pomareda
- Executive Creative Director Pat Burke
- Executive Producer Adam Battista
- HP Jen Passaniti
- Talent Seth Rogen | (Talent)
- Talent Paul Rudd
Credits
powered by
- Agency Highdive Advertising/Chicago
- Production Company Caviar/Los Angeles
- Director Evan Goldberg
- Executive Producer Michael Sagol
- Head of Production Cat Craven-Griffiths
- Editing Cutters/USA
- Editor Tim LoDolce
- Assistant Editor Jake Swartz
- Executive Producer Heather Richardson
- Head of Production Patrick Casey / (Head of Production)
- VFX/Finishing Parliament Studios
- Colorist Gregory Reese
- Executive Color Producer Thatcher Peterson
- Music Butter Music & Sound
- Executive Creative Director Timothy Kvasnosky
- Creative Director/Composer Andrew Sherman
- Director of Content Ryan Alons
- Executive Music Producer Renee Masse
- Music Producer Warren Wolfe
- Sound Design & Audio Post Another Country
- Sound Designer/Audio Mixer Peter Erazmus
- Managing Director Tim Konn
- Audio Producer Louise Rider
- DP Matthew Libatique
- Production Designer Mark Snelgrove
- Associate Creative Director/Copywriter Casey Stern
- Chief Creative Officer Chad Broude
- Chief Creative Officer Mark Gross
- Creative Jeb Quaid
- Creative Brian Culp
- Creative Katie Bero
- Creative Director/Art Director Jorge Pomareda
- Executive Creative Director Pat Burke
- Executive Producer Adam Battista
- HP Jen Passaniti
- Talent Seth Rogen | (Talent)
- Talent Paul Rudd
A psychological study from The Journal of Neuroscience in 2014 found taste to be a trigger of related memories. This spot, created by Highdive Chicago, directed by Evan Goldberg, through Caviar LA uses crisps as the triggering flavour for the two friends.
For Rudd and Rogen, it is the wonderful taste of Lay's that reminds them of all their great times together, always with a shared packet of crisps between them.
The pairs’ adventures range from a road trip in the 90s, being kidnapped and asking if the kidnapper has any BBQ crisps, to defeating a gang in a final kick aided by a packet of Lay's.
The humorous commercial highlights the pairs long-term Hollywood friendship and echoes the anecdotes shared between them over Twitter and in TV interviews.
