EV dog has its day
Introducing us to Robo Dog, the bionically cute star of their Super Bowl campaign, Kia and Biscuit's Noam Murro play chase through the city.
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Credits
powered by
- Agency David & Goliath/El Segundo
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
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Credits
powered by
- Agency David & Goliath/El Segundo
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
- Managing Director Shawn Lacy
- Executive Producer Andrew Travelstead
- Head of Production Sean Moody
- Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
- Managing Director Adam Bright
- Executive Post Producer Jonathan Carpio
- Editor Damion Clayton
- Assistant Editor Michael Shugarman
- VFX Parliament VFX
- Colorist Jill Bogdanowicz
- Senior Producer Matt Moran
- Global Executive Producer Ashley McKim
- Sound Design/Audio Post Margarita Mix
- Sound Designer/Audio Mixer Nathan Dubin
- Executive Producer Whitney Morris
- Executive Producer Paula Arnett
- DP Eric Schmidt
- Production Designer Brock Houghton
- VFX Supervisor Phil Crowe
- Exec Creative Director Mark Monteiro
- Chairman David Angelo
- Chief Creative Officer Ben Purcell
- Creative Director/Art Director Bennett Austin
- Creative Director/Copywriter Nick Micale
- Executive Creative Director/Art Director Frauke Tiemann
- Executive Creative Director/Copywriter Mark Koelfgen
- Executive Producer Christopher Coleman
- Executive Producer Juliet Diamond
- Group Creative Director/Art Director Robert Casillas
- Group Creative Director/Copywriter Courtney Pulver
- HP Paul Albanese
Credits
powered by
- Agency David & Goliath/El Segundo
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
- Managing Director Shawn Lacy
- Executive Producer Andrew Travelstead
- Head of Production Sean Moody
- Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
- Managing Director Adam Bright
- Executive Post Producer Jonathan Carpio
- Editor Damion Clayton
- Assistant Editor Michael Shugarman
- VFX Parliament VFX
- Colorist Jill Bogdanowicz
- Senior Producer Matt Moran
- Global Executive Producer Ashley McKim
- Sound Design/Audio Post Margarita Mix
- Sound Designer/Audio Mixer Nathan Dubin
- Executive Producer Whitney Morris
- Executive Producer Paula Arnett
- DP Eric Schmidt
- Production Designer Brock Houghton
- VFX Supervisor Phil Crowe
- Exec Creative Director Mark Monteiro
- Chairman David Angelo
- Chief Creative Officer Ben Purcell
- Creative Director/Art Director Bennett Austin
- Creative Director/Copywriter Nick Micale
- Executive Creative Director/Art Director Frauke Tiemann
- Executive Creative Director/Copywriter Mark Koelfgen
- Executive Producer Christopher Coleman
- Executive Producer Juliet Diamond
- Group Creative Director/Art Director Robert Casillas
- Group Creative Director/Copywriter Courtney Pulver
- HP Paul Albanese
With Bonnie Tyler blasting over the speakers, an adorable pooch as our protagonist and big-budget sheen smeared all over the screen, this sweet spot from KIA couldn't scream Super Bowl any louder if it tried.
Telling the tale of Robo Dog, the spot, from David & Goliath and Biscuit's Noam Murro, sees our titular hero scoot around the city in pursuit of an EV-driving gent whose electro-friendliness he admires.
The film will air as part of Sunday's Big Game, and is accompanied by a pair of innovative tech additions: the Robo Dogmented Reality mobile web experience, which allows animal lovers to scan a QR Code to bring Kia’s Robo Dog into their own home, as well as enticing users to consider adopting an animal in need in their local communities; and the brand's launch its first-ever TikTok integration, which will provide users a chance to dance with Robo Dog to Total Eclipse of the Heart, adorably including a trick whereby each time users hear “turn around”, Robo Dog turns, and users can turn with him.
