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Castello – Crumbly Cheddar

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It's pretty common for cinema to be described as cheesy, but a rare that you think of cheese as cinematic. However, as these spots from creative maestros ManvsMachine prove, diving into the textures and movement of your favourite fromage can prove a visually-tasty experience.

Covering Castello's Creamy Brie, Crumbly Cheddar and Fiery Chilli ranges, the spots from Mother attack the eyeballs and earholes in the same way the cheese would the mouth - filling the screen with cinematic close-ups that make crumbly composition and smooth constancies look like the jagged ravines and flowing lava of disaster movies.

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Castello – Creamy Brie

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Castello – Fiery Chilli

Backed up with amazing audio production from Zelig, this campaign is both eye- and mouth-watering in its grandeur.

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