Sara Shelton directs kinetic film for Bank Of America
Made in sponsorship of the Chicago Marathon, the film playfully takes online banking “on the run.”
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The fun and accessibility of Bank of America’s digital tools are demonstrated in Marathon, a new short film directed by Sara Shelton out of Ruckus Films.
Fully encapsulating the buoyant and bustling energy of an annual city marathon, the film follows our narrator for a splice of life mid-race. As he puts one foot in front of another, the narrator reveals how his fellow runners, as well as race volunteers and loved ones cheering on the sidelines, may appear to be on their phones or devices, but they’re actually banking.
Whether paying a friend back for “Carb loading,” tracking their budget, or saving for a life goal, we’re shown that Bank of America’s array of digital tools are not only user friendly; they’re also fun.
Credits
powered by
- Agency Leo Burnett/Chicago
- Production Company Ruckus Films/Los Angeles
- Director Sara Shelton
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Credits
powered by
- Agency Leo Burnett/Chicago
- Production Company Ruckus Films/Los Angeles
- Director Sara Shelton
- Editing/Post Production Whitehouse Post/Chicago
- Post Production Carbon/Chicago
- Post Production/Audio Post The Pub Productions (In-House at Leo Burnett/Chicago)
- Managing Partner/Executive Producer Greg Jones
- Head of Production Sabrina Mossberg
- HP Jojo Scheerer
- Senior Editor Deb Schimmel
- Head of Production Jorie Landfear
- Senior Producer Mariah Becchetti
- Audio Enineer Katy Mindeman
- Associate Creative Director Donna Foster
- Associate Creative Director Megan Dwyer
- Executive Producer Kimberly Cowie
- Head of Production Ashley Geisheker
- Producer Elizabeth Ritten
Credits
powered by
- Agency Leo Burnett/Chicago
- Production Company Ruckus Films/Los Angeles
- Director Sara Shelton
- Editing/Post Production Whitehouse Post/Chicago
- Post Production Carbon/Chicago
- Post Production/Audio Post The Pub Productions (In-House at Leo Burnett/Chicago)
- Managing Partner/Executive Producer Greg Jones
- Head of Production Sabrina Mossberg
- HP Jojo Scheerer
- Senior Editor Deb Schimmel
- Head of Production Jorie Landfear
- Senior Producer Mariah Becchetti
- Audio Enineer Katy Mindeman
- Associate Creative Director Donna Foster
- Associate Creative Director Megan Dwyer
- Executive Producer Kimberly Cowie
- Head of Production Ashley Geisheker
- Producer Elizabeth Ritten
For the vibrant, 30-second film, writer and director Sara Shelton tapped into her rich background as a comedic storyteller to implement fast-hitting subplots and quick visual cues that keep the audience’s eyes moving, and their interests piqued.
“Finance and fun aren’t usually two words that go together,” says Greg Jones, Managing Partner at Ruckus Films.
“Like running a marathon, though, there is an elation involved in accomplishing your goals, and a self-fulfillment in knowing you’re working hard towards something. I think Sara captured that feeling perfectly in Marathon.”
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