Samsung encourages you to Do What You Can't

It never stops being inspiring to see people overcome seemingly insurmountable barriers. 

In an empowering spot for Samsung, Great Guns director Tal Zagreba, alongside Leo Burnett Israel and production company Omri Paz, tells the tales of real-life people confronting their supposed limits. Emblazoned with the words 'You Can't', the vignettes soon evolve into the participants proving that,in fact, they bloody well can!

Beautifully shot by Zagreba, and featuring such heroes as Beza Nababa, a blind marathoner who finished fifth at the Beijing Olympics; the ‘Beresheet Project’, the first private initiative spacecraft to land on the moon; Romy Barnea, a child dancer prodigy; and Katya Krasner, a professional downhill rider, Do What You Can't is a nicely told, gorgeously realised slice of resourcefulness.