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Salomon – Speedverse

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Directed by Bleu Desert through Blackbox, this entrancing spot immerses the viewer in a rapidly changing dreamscape that transforms beach into city, mountain to concrete, and dust to sand.

Speedverse focuses on a dancer, Janina Sarantšina, sporting Salomon's terrain traversing trainers, who transports between urban and natural worlds, with cleverly animated transitions that give the effect of teleportation. 

She picks up handfuls of sand from the beach and sprinkles it across the city, the elements of the two universes gradually mixing. 

The spot was shot in 35mm film in Paris and Montpellier, and choreographed by Sarantšina herself. 

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