Ryan Staake's mo-capped magic for Ed Sheeran

Ed Sheeran is a lot of things to a lot of people but, let's face it, a dancer he ain't. However, in this latest promo for the singer from Riff Raff director Ryan Staake you'd be forgiven for thinking the scruffy gingerman had suddenly absorbed the power of Step-Up... if the artifice of the deception wasn't part of the films' ingenious design.

Opening with the familiar (to those who like a good behind-the-scenes doc) setting of a motion capture studio, Cross Me suddenly bursts into life as settings, characters and virtual avatars surround the expressive performer as she pulls off some incredible moves. Flipping between scenarios, styles and performance protagonists (the songs collaborators, Chance The Rapper and PnB Rock, both getting a moment), the vid's constant visual wrong-footing and imaginative effects brilliantly bamboozle the viewer until all that's left is awe.

Deconstructing the make-up of mo-cap whilst simultaneously celebrating the possibilities it offers, this wonderfully smart and ingenious film proves that technology and creativity can be natural bedfellows.