rubberband. gets tactile with TV

Commenting on the over-layered and endless saturation of media in today's world, directing duo rubberband.'s energetic and engaging promo for Lewis Del Mar takes it quite literally - layering tactile materials in innovative ways to create a stop-motion stunner.

In conjunction with production company SMUGGLER and lead animator James Siewert, and pieced together during the current lockdown restrictions, TV makes for a fascinating watch, the onward drive and ever-changing borders almost presenting an education in filmic construction and giving the motion a zoetrope feel.

"TV was the second music video we directed for Lewis Del Mar during the lockdown," comments rubberband. "We worked closely with our insanely talented and hardworking co-director and lead animator James Siewert who really deserves the lion’s share of the credit for the time he put into this project. We thought a lot about being inundated with information. How the way we understand and relate to information-in-media is shaped by far more than its content— how the quantity and methods of consumption create their own infinitely complex rhythms and meaning. About what emerges in the wake of traditional retention of information. 

"We wanted to explore what arises in that space, and to visualize that new, often overwhelming experiential reality of engaging with the world on a daily basis through media.”