Residente's knockout political promo
Doomsday Entertainment's Greg Ohrel helms a hard-hitting music video for the Puerto Rican rapper's latest, This Is Not America, in which police brutality and US dominion are tackled with unflinching vigor.
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Credits
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- Production Company Doomsday Entertainment
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Credits
powered by
- Production Company Doomsday Entertainment
- Producer Jason Cole
- Producer Danielle Hinde
- Producer Corinna Martinez
- Executive Producer Jason Cole
- Editor Arianna Tomasettig
Credits
powered by
- Production Company Doomsday Entertainment
- Producer Jason Cole
- Producer Danielle Hinde
- Producer Corinna Martinez
- Executive Producer Jason Cole
- Editor Arianna Tomasettig
If the title of this killer promo, This Is Not America, sounds eerily familiar, it may be because Puerto Rican rapper Residente's latest is a follow-up/rebuttal of Childish Gambnino's iconic single.
Created by Doomsday Entertainment, the producers of Gambnino's film, this piece looks towards societal issues in Latin America - brutality, enforced separation, land claims - and lays them out in an angry, kino-fist montage joined by Residente's explosive performance.
Throughout, director Greg Ohrel sprinkles references to real-life occurrences that have shocked the community, including a brutal reenactment of Victor Jara's assassination, the Chilean folk singer killed for condemning General Pinochet's US-backed military coup.
Difficult to watch but impossible to ignore, Ohrel's film may lack some of the stripped-back commentary of Gambnino's original, but makes up for it with raw power, intense editing and tableaux that is not soon forgotten.
