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Refuge – Hide and Seek

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With domestic abuse affecting one woman in four during her lifetime and around 800,000 children every year, UK charity Refuge has teamed up with Picturehouse Cinemas and BBH London on a powerful new campaign.

The 60-second spot, directed by Lucy Bridger and produced by BBH's in-house production arm, Black Sheep Studios, highlights the fact that 90 per cent of domestic abuse which takes place in a family home is witnessed and experienced by children. 

In the ad, a child is seen covering his eyes and counting, but the chilling sounds of violence in the background tell the viewer this is no carefree childhood game - he's simply trying to escape the constant abuse he witnesses in his home. It's only in the last scene, where he and his mother are seen safely ensconsed in a Refuge, that they're free to play.

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