Refuge plays a chilling game of Hide and Seek

With domestic abuse affecting one woman in four during her lifetime and around 800,000 children every year, UK charity Refuge has teamed up with Picturehouse Cinemas and BBH London on a powerful new campaign.

The 60-second spot, directed by Lucy Bridger and produced by BBH's in-house production arm, Black Sheep Studios, highlights the fact that 90 per cent of domestic abuse which takes place in a family home is witnessed and experienced by children. 

In the ad, a child is seen covering his eyes and counting, but the chilling sounds of violence in the background tell the viewer this is no carefree childhood game - he's simply trying to escape the constant abuse he witnesses in his home. It's only in the last scene, where he and his mother are seen safely ensconsed in a Refuge, that they're free to play.