New TK Maxx campaign is music to our ears
Shoppers sing the praises of the designer discount chain in this spot out of Wieden+Kennedy London.
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Independent Films/London
- Director Gary Freedman
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Independent Films/London
- Director Gary Freedman
- Editor The Playroom
- VFX Company MPC/London
- Sound Designer 750 mph
- Music Supervisor Mr Pape
- Creative Director Hollie Walker
- Creative Adam Newby
- Creative Will Wells
- Creative Tom Hall
- Executive Creative Director Tony Davidson
- Executive Creative Director Iain Tait
- Group Account Director Matt Owens
- Head of Planning Georgia Challis
- Planner Harriet Lowson
- Producer Anna Neilson
- Production Assistant Iona Patterson
- Executive Producer Jani Guest
- Executive Producer Verity White
- DP Nicolas Karakatsanis
- VFX Supervisor Philip Whalley
- Colorist Jean-Clément Soret @ MPC
- Sound Sam Ashwell
- Producer Mary-Ann D'Cruz
Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Independent Films/London
- Director Gary Freedman
- Editor The Playroom
- VFX Company MPC/London
- Sound Designer 750 mph
- Music Supervisor Mr Pape
- Creative Director Hollie Walker
- Creative Adam Newby
- Creative Will Wells
- Creative Tom Hall
- Executive Creative Director Tony Davidson
- Executive Creative Director Iain Tait
- Group Account Director Matt Owens
- Head of Planning Georgia Challis
- Planner Harriet Lowson
- Producer Anna Neilson
- Production Assistant Iona Patterson
- Executive Producer Jani Guest
- Executive Producer Verity White
- DP Nicolas Karakatsanis
- VFX Supervisor Philip Whalley
- Colorist Jean-Clément Soret @ MPC
- Sound Sam Ashwell
- Producer Mary-Ann D'Cruz
If the likes of Singin' in the Rain, La La Land and West Side Story get your toes tapping, then you'll definitely appreciate this musical extravaganza from TK Maxx.
Wieden+Kennedy London have composed a singalong-worthy campaign for the designer discount chain, in which an ensemble of shoppers do their best to convince the doubters and provide a few handy tips on how to shop 'the right way'.
One woman complains that rifling through the racks requires the patience of a saint, at which point a jolly ginger bloke slides down on a ladder to advise her: 'Don't pull out your hair / Start somewhere easy like kids or homeware.' Ticking off every musical trope, including a flock of animated blue-birds, it makes for an enjoyably kitsch campaign.
The spot was directed by Gary Freedman through Independent Films.
