Questlove's love for the sacred spell of words
The latest iteration of The New York Times’ Independent Journalism for an Independent Life campaign takes us inside the world and words of musician, DJ, journalist and filmmaker Ahmir ‘Questlove’ Thompson.
Credits
powered by- Agency Droga5/New York
- Production Company division7
- Director Joshua Kissi
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Credits
powered by- Agency Droga5/New York
- Production Company division7
- Director Joshua Kissi
- Associate Producer Hugh Copeland
- Chief Creative Officer Tim Gordon
- Designer Hua Chen
- Designer Samantha Lee
- Director of Innovation Justin Durazzo
- Director/Art Producer Cliff Lewis
- Executive Creative Director Laurie Howell
- Executive Creative Director Toby Treyer-Evans
- Executive Producer Alyssa Dolman
- Head of Film Ruben Mercadal
- Interactive Producer Dakota Brockman
- Senior Art Director Justin Luu
- Senior Art Producer Caroline Fahey
- Senior Copywriter Lorne Heller
- Senior Copywriter Sara Muchnick
- Senior Music Supervisor Mike Ladman
- Senior Producer Volney Guzman
- Executive Producer Kamila Prokop
- Executive Producer/Managing Director David Richards
- Editing Cut+Run/New York
- Editor Beau Dickson
- Assistant Editor Eli Beck-Gifford
- Executive Producer Ellese Shell
- Managing Partner Lauren Hertzberg
- Senior Producer Diana Mendez
- Post Production The Mill/New York
- Executive Producer Luis Martin
- Production Supervisor Matthew Engel
- Design Lead Laura Nash
- Finishing Lead Anton Anderson
- Color Primary/Los Angeles
- Colorist Kya Lou
- Producer Diane Valera
- Sound House Wave Studios/USA
- Sound Designer/Audio Mixer Aaron Reynolds
- Executive Producer Vicky Ferraro
- Producer Eleni Giannopoulos
- Production Co/Story Portrait Hello Monday/New York
- Senior Producer Hello Monday/New York
- Designer Hello Monday/Copenhagen
- Producer Saul Germaine
- DP Michael Cambio Fernandez
- Production Designer Madison Hatch
- Photographer Joshua Kissi
- Finish Artist Ruairi Twohig
- Music Supervisor Brandy Ricker
- Senior Art Director Jessica Pester
Credits
powered by- Agency Droga5/New York
- Production Company division7
- Director Joshua Kissi
- Associate Producer Hugh Copeland
- Chief Creative Officer Tim Gordon
- Designer Hua Chen
- Designer Samantha Lee
- Director of Innovation Justin Durazzo
- Director/Art Producer Cliff Lewis
- Executive Creative Director Laurie Howell
- Executive Creative Director Toby Treyer-Evans
- Executive Producer Alyssa Dolman
- Head of Film Ruben Mercadal
- Interactive Producer Dakota Brockman
- Senior Art Director Justin Luu
- Senior Art Producer Caroline Fahey
- Senior Copywriter Lorne Heller
- Senior Copywriter Sara Muchnick
- Senior Music Supervisor Mike Ladman
- Senior Producer Volney Guzman
- Executive Producer Kamila Prokop
- Executive Producer/Managing Director David Richards
- Editing Cut+Run/New York
- Editor Beau Dickson
- Assistant Editor Eli Beck-Gifford
- Executive Producer Ellese Shell
- Managing Partner Lauren Hertzberg
- Senior Producer Diana Mendez
- Post Production The Mill/New York
- Executive Producer Luis Martin
- Production Supervisor Matthew Engel
- Design Lead Laura Nash
- Finishing Lead Anton Anderson
- Color Primary/Los Angeles
- Colorist Kya Lou
- Producer Diane Valera
- Sound House Wave Studios/USA
- Sound Designer/Audio Mixer Aaron Reynolds
- Executive Producer Vicky Ferraro
- Producer Eleni Giannopoulos
- Production Co/Story Portrait Hello Monday/New York
- Senior Producer Hello Monday/New York
- Designer Hello Monday/Copenhagen
- Producer Saul Germaine
- DP Michael Cambio Fernandez
- Production Designer Madison Hatch
- Photographer Joshua Kissi
- Finish Artist Ruairi Twohig
- Music Supervisor Brandy Ricker
- Senior Art Director Jessica Pester
The slick campaign film oozes a cerebral, jazz-infused Big Apple cool, while giving a glimpse into how the publication's journalism stokes Questlove’s curiousity, allowing him to explore interests, topics and obsessions, such as Wordle, the soundscape of trains, music as a form of Black expression and beyond.
Created by Droga5 and directed by Ghanaian-American filmmaker Joshua Kissi through division7, the film was shot at the iconic Electric Lady Studios in Greenwich Village, where Questlove took up residence and produced multiple albums between 1996 and 2002.
It will be featured at the Tribeca Film Festival and shown in independent theatres across the US.
As part of the campaign launch, The New York Times is encouraging all subscribers to explore how what they read can inspire who they are by launching a new interactive mobile experience, Story Portrait.