Prostate Cancer UK finds hope in future echoes
In this playful yet poignant campaign from VCCP, Girl&Bear, and MJZ's Gary Freedman, a pair of middle-aged gents are visited by joyful glimpses of possibility.
)
Credits
powered by
- Agency VCCP/London
- Production Company MJZ/London
- Director Gary Freedman
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency VCCP/London
- Production Company MJZ/London
- Director Gary Freedman
- Editoral The Assembly Rooms
- Editor Adam Spivey
- Post Production Electric Theatre Collective
- Sound King Lear Music & Sound
- Executive Creative Director Jim Thornton
- Copywriter Pip Bishop
- Art Director Chris Hodgkiss
- Producer Carly Parris
- Producer Daniel Gay
- Head of Production Lucy Jones
- DP Barry Ackroyd
- Executive Producer Vic Lovejoy
- Colorist Luke Morrison
- Compositor Tane Welham
- VFX Supervisor Simon French
- Sound Designer Jack Sedgwick
Credits
powered by
- Agency VCCP/London
- Production Company MJZ/London
- Director Gary Freedman
- Editoral The Assembly Rooms
- Editor Adam Spivey
- Post Production Electric Theatre Collective
- Sound King Lear Music & Sound
- Executive Creative Director Jim Thornton
- Copywriter Pip Bishop
- Art Director Chris Hodgkiss
- Producer Carly Parris
- Producer Daniel Gay
- Head of Production Lucy Jones
- DP Barry Ackroyd
- Executive Producer Vic Lovejoy
- Colorist Luke Morrison
- Compositor Tane Welham
- VFX Supervisor Simon French
- Sound Designer Jack Sedgwick
Scaring people into taking action is probably the most common way charities spread their message, but with their new campaign through VCCP, Prostate Cancer UK are instead dangling the carrot of future joy in front of potential sufferers.
Created as part of the Find It Earlier work, A Future Full of Good Things sees a pair of middle-aged men gifted with the promise of good times ahead (a grandchild for one, a snazzy BBQ for the other); all made the more possible if they take part in a simple screening process.
Directed by MJZ's Gary Freedman through VCCP’s content creation studio Girl&Bear, the films anchor the broad idea in slices of subtle realism; taking the fantastical and making it both authentic and relatable.
Credits
powered by
- Agency VCCP/London
- Production Company MJZ/London
- Director Gary Freedman
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency VCCP/London
- Production Company MJZ/London
- Director Gary Freedman
- Editoral The Assembly Rooms
- Editor Adam Spivey
- Post Production Electric Theatre Collective
- Sound King Lear Music & Sound
- Executive Creative Director Jim Thornton
- Copywriter Pip Bishop
- Art Director Chris Hodgkiss
- Producer Carly Parris
- Producer Daniel Gay
- Head of Production Lucy Jones
- DP Barry Ackroyd
- Executive Producer Vic Lovejoy
- Colorist Luke Morrison
- Compositor Tane Welham
- VFX Supervisor Simon French
- Sound Designer Jack Sedgwick
Credits
powered by
- Agency VCCP/London
- Production Company MJZ/London
- Director Gary Freedman
- Editoral The Assembly Rooms
- Editor Adam Spivey
- Post Production Electric Theatre Collective
- Sound King Lear Music & Sound
- Executive Creative Director Jim Thornton
- Copywriter Pip Bishop
- Art Director Chris Hodgkiss
- Producer Carly Parris
- Producer Daniel Gay
- Head of Production Lucy Jones
- DP Barry Ackroyd
- Executive Producer Vic Lovejoy
- Colorist Luke Morrison
- Compositor Tane Welham
- VFX Supervisor Simon French
- Sound Designer Jack Sedgwick
“As that wise young owl Darren Bailes (our CCO) once observed; ‘we spend the first half of our lives trying to kill ourselves and the second half desperately trying to stay alive’," comments Jim Thornton, Executive Creative Director at VCCP London. "This beautiful, and beautifully realised, idea neatly brings to life exactly why those of us of a certain age are so desperate to stay alive - the promise of grandchildren, fabulous bbqs, more Stoke games, and all the other wonderful things later life has to offer.
"It deftly hammers home the message to all the men in our lives that it REALLY is about time they checked their risk of prostate cancer.”
“We’re delighted that this campaign takes a fresh approach to raising awareness of the most common cancer in men, prostate cancer," adds John Dickinson-Lilley, Director of Communications at Prostate Cancer UK.
"We’re focusing on all the positives in a future where men with prostate cancer get an earlier diagnosis, and what that means for them and their loved ones."
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
